BRP, announced on May 2nd, 2019 that it has entered into a definitive agreement to acquire 80% of the outstanding shares of Telwater Pty, Ltd (“Telwater”), Australia’s leading manufacturer of aluminium boats and trailers.
Following the closing of the contemplated acquisition, Paul Phelan, Telwater’s current owner and Managing Director, will continue to play an important role in the operations of the business and will hold 20% of the company’s outstanding shares.
With a more solidified partnership, the desire to own a Telwater/Evinrude Boat-motor-trailer package has never been so strong. Telwater’s 230 dealerships across Australia, Asia Pacific and Europe will continue to benefit from the organizations state-of-the-art manufacturing know-how and add to BRP’s design and innovation track record.
Telwater’s Coomera factory and its 270 employees will continue to operate business as usual. The processes and systems Telwater are of the many reasons the company is such an attractive purchase for BRP.
Alumacraft, Manitou and Evinrude, businesses within the BRP Marine Group, will be able to leverage Telwater’s competitive advantages: its stretch forming capabilities, manufacturing excellence and Australian market share.
‘Over 30 years ago, I started as a welder working with my hands. Today I am handing over part of the Telwater organization to BRP, an expert in every industry it is in’ said Phelan ‘Growing Telwater to what it is today has been an extraordinary journey, and I’m excited to see it join the BRP family.’
‘As a part of the BRP Marine Group, Telwater boat brands will learn from BRP’s innovation and be able to further expand internationally’ said Phelan.
Telwater is the premier aluminium boat manufacturer of market-leading brands including Quintrex, Stacer, Savage and Yellowfin Plate. The Company manufactures over 8,000 boats and 5,500 trailers annually and exports to over 20 countries.
BRP, settles for nothing but the best. It builds the best personal watercraft (Sea-Doo) and the best snowmobiles (Ski-Doo) in the world with dominating market shares of 54% and 50% respectively. Telwater is a perfect fit for BRP with over 60% market share in Australia boat building industry.